Long shadow of Toys “R” Us closure boosts competitors, leaves toymakers reeling

Toymakers are struggling to stay afloat in a world without Toys “R” Us. Mattel saw its annual sales fall by 8 percent last year, according to The Associated Press. Hasbro had a 12 percent drop in sales, as the sudden absence of Toys “R” Us stores made it harder to find shelves for their products. Competing retailers like Target, Walmart and Party City all expanded their toy offerings since last spring, when Toys “R” Us …

SOURCE: The Real Deal New York – Read entire story here.