Real estate agents turn to influencers to help sell a lifestyle — and apartments

It takes a bit more work to move residential units in New York City these days and agents are upping their marketing game on social media. Some prospective buyers could be hesitant to see units in person unless it jumps out at them amid the pandemic, according to Bloomberg News. Agents are looking to get eyeballs on units where potential buyers spend a lot of their time. Enter the social media influencer. “We’re seeing that

SOURCE: The Real Deal New York – Read entire story here.