In what is thought to be the first deal of its kind, Best Western has acquired European indie hotel chain, WorldHotels. The global hotel industry has been going through big changes in recent years, as online booking and homesharing cracked open new opportunities for independent hotels. In response, large hotel chains have launched dozens of “soft brands”, semi-independent collections of hotels that can offer differentiated experiences to travelers. This week, Best Western upped the ante …
Luxury hotel Marmara Park Avenue pitching rooms as ‘authentic NYC apartments’
Your apartment of course, looks just like this. via Marmara Park Avenue You know how it is when you move to New York City. You call your friends and family back home in Topeka, Iowa or wherever you’re from and they drawl into the phone and ask if your apartment is JUST like the one from Sex in the City or Seinfeld or Girls or The Parent ‘Hood. It’s what people who don’t know any better expect when they come to New York, so of course a new hotel in Manhattan, the Marmara Park Avenue, is pitching themselves as a chance to stay in a real New York apartment. Just, you know, without…